Melbourne designer Aron Katona began his career as a fashion designer just over a decade ago. Aron says, “My career began in February 2010 and it felt like I’d already missed out on so much because this is what I’ve wanted to do since I was 12, but up until then I just didn’t believe […]

JASONGRECH graced Virgin Australia’s Melbourne Fashion Festival with an all-new show-stopping collection that celebrates his hometown, the city of Melbourne. Interview with Melinda Sullivan When did you start designing Autumn-Winter 2020, and how many hours were spent putting the entire collection together? Jason says, “I started the AW20 collection in November. It’s very hard to pinpoint […]

Tuesday night the second installment of the runway program at Virgin Australia Melbourne Fashion Festival was rolled out with a much-anticipated selection of Australian designers. Each showcasing a personal edit of their seasonal direction and meticulous devotion to their craft. Every section was a flawless presentation that solidifies the reputation of this event to be […]

Virgin Australia Melbourne Fashion Festival (VAMFF) celebrates its 24th year with a theme of Fashion’s Wonderland and last night’s Gala Runway presented by David Jones was the most spectacular yet.          Melbourne’s iconic Royal Exhibition Building played host to a show that started with a strong opening statement by Toni Maticevski who’s recognisable genius knows […]

Virgin Australia Melbourne Fashion Festival Ideas Program collaborated with Melbourne based agency Fashion Equipped to present a creative and collaborative forum discussing the Future of Fashion in 2020 with industry leaders including Yianni Giovanoglou from WGSN, Katie Pratt founder and director of Elliatt, Lana Wilkinson Fashion Stylist and founder of By Lana Wilkinson, Jess and […]