Melinda Sullivan | Founder & Editor-in-Chief, Melbourne My Style
Melinda Sullivan is the Founder and Editor-in-Chief of Melbourne My Style and Melbourne My Style Creative. A leading voice in Melbourne’s fashion, lifestyle and cultural landscape, Melinda is known for her sharp editorial direction, industry connections and ability to bring stories to life with impact and style.
Beyond publishing, Melinda curates high-profile fashion events alongside Aron Katona, and has collaborated on runway productions with Myer, Lexus and The Emerson. Her work extends across premium brand partnerships, with core collaborations including Chemist Warehouse, The Langham, Melbourne and Melbourne City Lexus.
At the helm of the publication, she oversees content that captures the essence of Melbourne’s most influential events, personalities and brands, while also driving creative campaigns through Melbourne My Style Creative. Passionate about storytelling and elevating both emerging and established talent, Melinda continues to shape the narrative of modern Melbourne with a distinctive, fashion-forward lens.
Toby Sullivan – Photographer @justpose_
Toby Sullivan is the Principal Photographer of Melbourne My Style, having helped establish the publication alongside Founder and Editor-in-Chief Melinda Sullivan in 2017. With a sharp eye for detail and a talent for capturing the essence of high-profile events, Toby has photographed an impressive roster of international and Australian talent, including Dannii Minogue, Rebecca Judd, Ronan Keating, Liam Hemsworth and Fernando Alonso to name a few. His work continues to define the visual identity of Melbourne My Style, documenting the people, fashion and moments that shape Melbourne’s social scene.
Savannah Stodal | Melbourne My Style Beauty Editor
Savannah Stodal is a recent graduate of Monash University, where she majored in Journalism Studies. With a strong foundation in communications and media, she steps into her role as Beauty Editor at Melbourne My Style with a fresh, informed perspective.
Passionate about all things beauty, fashion and lifestyle, Savannah is across the latest trends while confidently asserting her own signature style. She brings a modern, editorial voice to her work—sharing the newest in beauty with insight, creativity and a keen eye for what’s next.
Jake Freeman | Melbourne My Style Entertainment Reporter & Reviewer
Jake Freeman is on the ground capturing Melbourne’s entertainment scene as a reporter and reviewer for Melbourne My Style. A TV and radio presenter, he has hosted on SYN and Channel 31, and runs his own platform, Jake Freeman TV.
He has contributed to publications including The Sydney Arts Guide and In Review, covering theatre, comedy and the arts. As a cartoon concept artist, Jake brings creativity, sharp insight and a distinctive perspective to every story he tells.
Craig Lawson | Melbourne My Style Entertainment & Fashion Reporter
Craig Lawson is on the scene capturing the pulse of Melbourne’s fashion and entertainment landscape as a dedicated reporter for Melbourne My Style. Known for his sharp eye, industry access and instinct for a story, Craig delivers front-row coverage from the city’s most talked-about events, red carpets and cultural moments.
With a background in PR and marketing as the founder of Craig Lawson Communications, he brings a strategic lens to every story—understanding not just the spectacle, but the brands, personalities and narratives shaping the scene. His expertise across event management, digital marketing and public relations allows him to go beyond reporting, offering insight-driven coverage that resonates with audiences.
Whether backstage at a runway, inside exclusive launches or covering headline-making moments, Craig is known for being where it’s happening—translating the energy of the room into compelling, elevated editorial.
Connected, collaborative and always ahead of the moment, Craig leverages his extensive network to uncover stories that matter, making him a trusted voice in Melbourne’s ever-evolving fashion and entertainment space.
Bella Blake | Melbourne My Style Contributor
Bella Blake is an emerging fashion journalist at Melbourne My Style and a current student with qualifications in journalism, media and communications. Creative and curious, she brings a fresh, insider perspective to storytelling, shaped by her experience in modelling, PR and freelance writing for her blog, Fashion Neurology.
Raised in the heart of Melbourne’s CBD, Bella developed a deep connection to the city’s rhythm, energy and visual language—an influence that continues to shape her work today. With a strong focus on runway culture, editorial imagery, emerging designers and luxury fashion, she approaches style as a powerful expression of identity, uncovering the stories behind what we wear.
Abigail Claire Farmer | Melbourne My Style Contributor
Abigail Claire Farmer is an emerging entertainment journalist and fashion student, with a strong interest in storytelling across fashion, wellness and lifestyle. She brings a fresh and contemporary perspective to her work, combining her academic background with a natural ability to connect with modern audiences through engaging and relatable content.
Immersed in pop culture, Abigail is passionate about creating stories that foster a sense of connection and community. With a modern, accessible writing style, she focuses on keeping coverage of the fashion and lifestyle industry fresh, relevant and engaging.
