SNEAKERS have become a lucrative business for many. We take a look at the TOP 5 Brands to invest in!

Australia’s largest sneaker, streetwear & lifestyle convention, was recently hosted in Melbourne for the very first time.  The SNEAKERLAND convention came about to give ‘sneakerheads’, collectors, resellers, content creators, creatives and anyone like-minded the opportunity to buy, sell, trade and lay eyes on some of the rarest sneakers, streetwear pieces and apparel on the market, […]

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Australian & Ethically Designed Fashion at ‘Lost in Seasons’ – located at South Melbourne Market is perfect for those that love trans-seasonal pieces.

Strolling down the aisles of the South Melbourne Market you will no doubt have stumbled across the high-end designer clothing store ‘Lost in Seasons’, which has been meticulously curated by owner Ejaz. This slow fashion store prides itself on an effortless high-low look with carefully selected items such as leather jackets, knits, and dresses, which […]

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The Melbourne Cup Carnival always stirs with Traditional Etiquette versus Modern Fashion Trends.

The Melbourne Cup Carnival always tends to cause a little controversy when it comes to Fashion etiquette and what we should or shouldn’t be wearing. Traditional looks include well-cut dresses that fall to or just below the knee, nothing too fitted, and the bust area should be covered. Classic and Classy are always considered traditional. […]

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Delta Goodrem – embraces the people on a wet & windy Melbourne Cup Day!

The 2022 Lexus Melbourne Cup exclusive Birdcage precinct hosted local and international stars, however one star stood out amongst all others. Delta Goodrem Australia’s princess of pop embraced the crowd at this year’s Melbourne Cup Day. Delta arrived in Dolce wowing the media with some first arrival snaps in the chic Birdcage. Rain, wind, and […]

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Derby Day – As at the beginning of the Melbourne Cup Carnival, it remains BLACK & WHITE!

A star-studded guest list arrived for the 2022 Penfolds Victoria Derby. The renowned Australian winemaker debuted their highly anticipated ‘Venture Beyond’ by Penfolds Marquee experience in The Birdcage on Penfolds Victoria Derby Day. A dazzling assembly of well-known personalities attended the opulent Birdcage Marquees at Flemington Racecourse, with ‘Friends of Penfolds’ leading the VIP guest […]

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AUSTRALIAN SUPERMODELS JESS & ASH HART RETURN TO MELBOURNE FOR THE BIRDCAGE REVEAL!

The iconic Birdcage Enclosure made its bold return after a two-year hiatus, with a fresh design set to transform Australia’s most prestigious member and corporate hospitality experience.  Australian-born Super models Jessica and Ashley Hart were warmly welcomed by the media this morning and are in town representing the all-NEW Villa Paradiso marquee that also includes a […]

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Celebrity Favourite RIXX Eyewear Celebrated its 6th Birthday at Bar Bambi this October!

Australian eyewear company RIXX Eyewear celebrated its sixth birthday at Melbourne’s Bar Bambi in what was a night of triumph after coming through the long Australian lockdowns. Founded in 2016, the brand was created to cater to both a unisex and non-binary audience and has since its launch been favoured by celebrities including Emily Ratajkoswki (pictured), Margot […]

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Designer NGALI leaves us feeling emotional – bringing together a beautiful collaboration of First Nation Artists for MFW.

Sponsored by Melbourne Quarter, the Ngali Miya Melbourne Fashion Week Event left our attendee and Fashion critic Craig Lawson, feeling emotional. The labels founder Ngali brought together the talented works of First Nations artists, models and creatives to the runway hosted in the lobby space at One Melbourne Quarter.   Melbourne My Style’s Craig Lawson says,  “I […]

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Carlton Draught Caulfield Cup was Bright, Bold & Fun when it came to the Fashion Stakes.

Caulfield’s most magnificent affair has reached its finale, culminating in an extraordinary Carlton Draught Caulfield Cup Day, enlivened by sensational Group 1 racing and premium race day experiences.   The crowds showed up in droves as 24,289 burst through the turnstiles to immerse themselves in one of racing’s most highly anticipated days with history made […]

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Melbourne Fashion Week – Presents an Urban Garden Runway with us dreaming of warm sunny days and balmy summer nights.

Melbourne Fashion Week (M/FW) began on Monday with the Urban Garden Runway, presented by Wesley Place, at 130 Lonsdale Street. The intimate outdoor fashion showcase transported attendees to a place of beauty and optimism. Spring/Summer Ready to Wear Collections were presented by Acler, Asiyam, Atoir, Buluuy Mirrii, Dom Bagnato, Gorman, Kuwaii, Morrison, Ngali, Torannce and Viceta Wang. […]

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