Melbourne Designer JASONGRECH presents Fashion Week’s runway with sharp shoulders, layered frills, and a-symmetrical lines #JGAW20

JASONGRECH graced Virgin Australia’s Melbourne Fashion Festival with an all-new show-stopping collection that celebrates his hometown, the city of Melbourne. Interview with Melinda Sullivan When did you start designing Autumn-Winter 2020, and how many hours were spent putting the entire collection together? Jason says, “I started the AW20 collection in November. It’s very hard to pinpoint […]

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VAMFF | RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA

Tuesday night the second installment of the runway program at Virgin Australia Melbourne Fashion Festival was rolled out with a much-anticipated selection of Australian designers. Each showcasing a personal edit of their seasonal direction and meticulous devotion to their craft. Every section was a flawless presentation that solidifies the reputation of this event to be […]

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VAMFF | GALA RUNWAY PRESENTED BY DAVID JONES

Virgin Australia Melbourne Fashion Festival (VAMFF) celebrates its 24th year with a theme of Fashion’s Wonderland and last night’s Gala Runway presented by David Jones was the most spectacular yet.          Melbourne’s iconic Royal Exhibition Building played host to a show that started with a strong opening statement by Toni Maticevski who’s recognisable genius knows […]

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VAMFF 2020 – PLAZA REVEAL & GALA RUNWAY PREVIEW MELBOURNE.

The Virgin Australia Melbourne Fashion Festival plaza was previewed on Tuesday 10th March for the annual celebration that brings fashion and entertainment together over an exciting ten days. Before thousands of fashion-forward guests are welcomed into The Plaza, Virgin Australia Melbourne Fashion Festival (VAMFF) Chairman, David Briskin, alongside Acting CEO Yolanda Finch, hosted an exclusive […]

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VAMFF Ideas Program 2020 with Fashion Equipped.

Virgin Australia Melbourne Fashion Festival Ideas Program collaborated with Melbourne based agency Fashion Equipped to present a creative and collaborative forum discussing the Future of Fashion in 2020 with industry leaders including Yianni Giovanoglou from WGSN, Katie Pratt founder and director of Elliatt, Lana Wilkinson Fashion Stylist and founder of By Lana Wilkinson, Jess and […]

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2020 PORTSEA POLO | MENS TREND REPORT

This year the 2020 Portsea Polo sees a refreshing departure of some tired trends from yesteryear, in its place a new bold army of fashion-forward gents who are not afraid to step beyond and embrace directional tailoring.  The seaside summer gives this event a casual and vibrant feel that translates directly into breezy linen suiting, […]

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The 2020 Portsea Polo celebrates its 20th birthday with opulence and sophistication.

The 2020 Portsea Polo celebrated its 20th birthday, once again at Point Nepean National Park, with an atmosphere that was notably fashionable and fun, however, the talk of the day was about Australia’s ongoing bush fire crisis. Portsea Polo showed its support for those impacted by the fires and for the heroes who are fighting […]

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