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Few Australian swimwear labels can compete with the free-spirited, fancy-free vibes being put out there by Elka Swim, a luxury Australian swimwear label that offers every beach babe the opportunity to bring out their individual personalities through versatile swimwear. The new collection offers every poolside party girl swimwear that has been designed without seam-lines. Each piece […]
The leaves in Melbourne have crisped up and turned an amazing shade of amber, that soft smell of open fireplaces is to floating through the air and the fall of the sun seems to come as fast as it rises. We have arrived into the most beautiful part of the year, Winter. In a world […]
As the Melbourne My Style team prepare to head for Milan fashion week in September our eyes are firmly fixed on the European fashion landscape. We would like to announce a new Mercedes-Benz Fashion Week Madrid has arrived. The great festival of Spanish fashion, organised by IFEMA, holds its 70th event from 5 to 10 […]
The sky’s the limit! This season, Christian Louboutin takes us one step closer to the stars with the Spring/Summer 2020 Loubi constellation. For those who love a statement colour, meet Diva and Elixir. Featured heavily on sneakers but also on pumps, flats and a new mule with a Kryptonite strap detail, this new duo of hot pink […]
Leo & Lin heat up fall and winter with their sizzling new F/W 2019 E-commerce collection launch. Established in 2017 by creative director Leo Lin who has created a new range showcasing strong historical and cultural references. His design concepts have been adapted and combined with the highest quality fabrication adorned with beautiful custom prints and […]
We are getting back in touch as PUMA announced that it has tapped Interscope recording artist Dreezy to join its growing roster! Making her debut in the brand’s new CALI Bold campaign, PUMA selected the hip-hop star as the energetic new face of its campaign due in-part to her incredible fashion sense as well as […]
Designer and founder of Don’t Do Pretty, Eloise, tells me she designs for women who wish to join her and her loyal tribe in a fashionable protest against the current social expectations of having to be soft, delicate and pretty. The Don’t Do Pretty consumer or “tribe member”, is a woman who has a focal […]
Li-Ning, the great icon of Chinese athletics, finds the inspiration for its latest collection in ping-pong—the timeless sport in which China holds a decade-long interest and passion, as well as a heritage of unmatched Olympic success. Regarded simply as a leisurely summer pastime in the West, table tennis, the Chinese national sport, commands a fervour […]
Selena Gomez is making a bold, new addition to her summer wardrobe. Setting a casual chic trend, her go-to sneakers are PUMA’s latest CALI Bold in a tonal white colourway. Black and white and bold all over, CALI Bold plays with dimensions and contrast with a platform. The sport-inspired silhouette’s upper remains true to the […]
Marisa Ferraro, author of the Stiletto Woman, visits DIIDA in South Yarra and brings Melbourne My Style everything you need to know about this luxurious designer label. Since opening her boutique several years ago, Dimitria Papafotiou of DIIDA has had her classy and sophisticated collections grace the runway at VAMFF (Virgin Australia Melbourne Fashion Festival) […]