Elle MacPherson Launches WelleCo’s The Longevity Elixir in Melbourne
As Elle MacPherson stood before guests at Melbourne’s Ellison Studios above Chapel Street, it was impossible not to notice her radiant presence. Wearing an elegant Toni Maticevski creation, the Australian icon and founder of WelleCo embodied the wellness philosophy she has championed for years.
The exclusive Melbourne event celebrated the launch of WelleCo’s The Longevity Elixir, unveiled in partnership with Chemist Warehouse. Hosted by the ever-engaging Brodie Harper, the evening brought together leading voices in health and wellness, including Emily Algar (RUSSH Beauty & Wellness Editor), clinical naturopath and Pilates instructor Bianca Wise, and nutritionist and author Zoe Bingley-Pullin, for an insightful discussion on the growing importance of longevity and healthy ageing.
During an honest and heartfelt conversation with Brodie Harper, MacPherson reflected on her own health journey, speaking openly about navigating menopause and her experience with breast cancer. Her message was one of empowerment, encouraging women to trust their bodies and embrace simple, consistent wellness practices rather than chasing quick fixes.
“I’ve never felt this exceptional. I feel cool, groovy, relaxed, sexy and free. I have this incredible vitality, and my health is amazing. Around ten years ago, I was diagnosed with breast cancer, and now I’m so appreciative of life. I’m more passionate and more committed to WelleCo than ever before because, if you’ve ever been sick, you realise what a gift it is to be well.”
MacPherson also spoke passionately about the integrity behind the WelleCo range, explaining that every product is independently third-party tested and formulated without fillers or synthetic ingredients. The emphasis, she said, is on creating clean, premium formulations that combine nature with science while maintaining the highest standards of quality and transparency.
She also reflected on the philosophy that inspired The Longevity Elixir.
“The body intuitively knows how to support itself. It’s the small, consistent practices—not protocols—that contribute to our wellbeing. Waking with the morning sun, a grounding walk outside, adequate water intake, sunlight on the skin, mindful meditation, breath awareness and connection to others. This is the philosophy that grounds The Longevity Elixir.”
MacPherson believes longevity is about far more than simply adding years to life.
“Longevity isn’t about living a long, miserable life—that’s not an option for me. It’s about the life in your years. How do you live, love, grow and expand? What is your purpose, and how do you find fulfilment in each day?”
She concluded the conversation with a heartfelt message about staying true to yourself and appreciating life’s simplest gifts.
“Consistency is key. Be 100 per cent true to yourself. Don’t try to be someone else or keep up with somebody else. Honour who you are and have reverence for the incredible human beings we all are. It’s about truly being present and embracing our humanity. Have an appreciation for life, for your friends, and for your family. That’s what really matters.”
It is this philosophy that underpins The Longevity Elixir, WelleCo’s latest science-backed daily powder formulated to support women through midlife and menopause. Combining clinically researched ingredients with a holistic approach to wellbeing, the supplement has been developed to support four key pillars of healthy ageing:
The Four Pillars of The Longevity Elixir
- Bone Health: Vitamin K2 and D3 help direct calcium to the bones, supporting bone density as hormonal protection shifts.
- Cardiovascular Health: Resveratrol supports arterial elasticity and heart health.
- Muscle Function: Magnesium and targeted nutrients help maintain lean muscle mass, an important marker of metabolic health.
- Cognitive Vitality: Niacin, Vitamin B12 and neuro-protective antioxidants support mental clarity and may help reduce the brain fog commonly associated with hormonal changes.
Nutritionist and author Zoe Bingley-Pullin reinforced the importance of building strong health foundations, explaining that while no single ingredient is responsible for longevity, targeted supplementation can play an important role in supporting women’s changing nutritional needs throughout perimenopause and menopause.
There was no façade throughout the evening—just an authentic conversation centred on health, resilience and living well. At 62, MacPherson continues to redefine healthy ageing, proving that vitality comes not only from how we look, but from how we nourish ourselves from within.
The Longevity Elixir is available now through Chemist Warehouse stores nationally and online, as well as via WelleCo’s official website. https://www.chemistwarehouse.com.au/
