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Yet again, Chemist Warehouse has delivered, and CW Brand Lab 2026 may have been its best event to date. Every year, I find myself wondering how the team could possibly make its annual Brand Showcase bigger or better. Yet somehow, Chemist Warehouse continues to raise the bar. This year’s concept transformed The Timber Yard in Port Melbourne […]
Elle MacPherson Launches WelleCo’s The Longevity Elixir in Melbourne As Elle MacPherson stood before guests at Melbourne’s Ellison Studios above Chapel Street, it was impossible not to notice her radiant presence. Wearing an elegant Toni Maticevski creation, the Australian icon and founder of WelleCo embodied the wellness philosophy she has championed for years. The exclusive […]
Chemist Warehouse and Ferro-grad Launch Bold Campaign to Raise Awareness of Iron Deficiency In a campaign that was impossible to ignore, Chemist Warehouse and Ferro-grad took to the streets of Sydney with a bold activation designed to encourage Australians to start talking about an often-overlooked health issue—iron deficiency. Commuters throughout Sydney’s CBD and Bondi stopped in their tracks as […]
Melbourne My Style – BEAUTY EDITOR, Savannah Stodal Taking the time to reflect on the important women in our lives has never been so important as Mother’s Day approaches on May 10th. This time of year is a pivotal moment to express adoration and care for the mothers and women in your life. There’s no […]