CW Brand Lab 2026: Brodie Harper, Tre Dallas, Abbey Holmes and Silvana Philippoussis Bring Star Power!

Yet again, Chemist Warehouse has delivered, and CW Brand Lab 2026 may have been its best event to date. Every year, I find myself wondering how the team could possibly make its annual Brand Showcase bigger or better. Yet somehow, Chemist Warehouse continues to raise the bar. This year’s concept transformed The Timber Yard in Port Melbourne […]

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Elle MacPherson Launches WelleCo’s The Longevity Elixir in Melbourne – “Consistency is key. Be 100 per cent true to yourself. Don’t try to be someone else or keep up with somebody else.”

Elle MacPherson Launches WelleCo’s The Longevity Elixir in Melbourne As Elle MacPherson stood before guests at Melbourne’s Ellison Studios above Chapel Street, it was impossible not to notice her radiant presence. Wearing an elegant Toni Maticevski creation, the Australian icon and founder of WelleCo embodied the wellness philosophy she has championed for years. The exclusive […]

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Chemist Warehouse & Ferro-grad put Iron Health in the Spotlight with a Campaign that’s turning heads.

Chemist Warehouse and Ferro-grad Launch Bold Campaign to Raise Awareness of Iron Deficiency In a campaign that was impossible to ignore, Chemist Warehouse and Ferro-grad took to the streets of Sydney with a bold activation designed to encourage Australians to start talking about an often-overlooked health issue—iron deficiency. Commuters throughout Sydney’s CBD and Bondi stopped in their tracks as […]

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