Italian Denim Giant ‘REPLAY Jeans partners with Melbourne Victory in a first Australian Partnership.

Italian denim giant, Replay Jeans, partners with Melbourne Victory in first Australian partnership. 

Replay is a premium Italian fashion brand that has been making waves in the fashion industry for over three decades. Known for its high-quality denim, stylish clothing, and accessories, Replay has become a household name in the world of fashion and now the brand is making its mark in Australia, with its products available at Chadstone the Fashion Capital.

Replay, the premium denim brand that has walked Milan Fashion Week, famous for its iconic sporting collaborations with the likes of Paris Saint-Germain FC, AJAX Fc and the All Blacks now adds Melbourne Victory to its growing portfolio of sporting alignments. 

The partnership which will see the brand be the Club’s Official Lifestyle Clothing Partner for the remainder of the season, marks the first major alignment for the brand within Australia ever and the first alignment since the brand launched in Melbourne in May 2022. 

Replay will fit out the A-League Men’s squad with their world-class jeans and provide unique and exciting offers for fans heading into the final months of the season.

Replay Denim’s General Manager, Alastair Davies said they were “thrilled to be able to fit out a club steeped in history and a level of excellence and prestige synonymous with the sport itself”. 

“Fashion and sport are two of the premium pillars of culture and we are proud to be supporting an iconic Australian team so early in our presence in Australia” says Davies. 

“Replay Jeans embodies the bold, game-changing and trendsetting direction that we think a Club like Melbourne Victory represents and we’re proud to partner with them,” continues Davies. 

Melbourne Victory Managing Director, Caroline Carnegie said she was looking forward to the squad looking the best in the league.

“We’re excited to be able to be decked out with Replay’s Jeans this season and I can’t wait to see the boys looking their best,” Carnegie said.

“Replay is a premium brand known across the world. We are proud to be aligned with a global fashion leader and we are excited to be able to become a more fashion forward Club with Replay.”

Replay’s collection at Chadstone is a mix of classic and modern designs that cater to both men and women. The brand’s signature denim is the highlight of the collection, with a variety of styles and washes to choose from. The collection also features a range of jackets, shirts, t-shirts, and accessories that are perfect for any occasion.

What sets Replay apart from other fashion brands is their commitment to sustainability. The brand uses eco-friendly materials in their products and has implemented sustainable practices in their production process. This makes Replay not only a fashion-forward brand but also an environmentally conscious one.

Replay has always been known for their innovative designs and attention to detail, and their collection at Chadstone is no different. The brand’s iconic logo can be seen on many of their products, and the quality of their materials is evident in every piece. Whether you’re looking for a casual outfit or something more formal, Replay has something for everyone.

Melbourne Victory fans can get their own Replay Denim at with unique offers for Melbourne Victory Members.