“L’Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth”
The L’Oréal Colour Trophy Awards is the longest running live hairdressing competition in the world bringing together 15 Finalists and five Rising Stars from around Australia. Monday 25 February at ‘The Palms’ in Melbourne’s Crown Casino, finalists battled it out to be named Australia’s top colourist and crowned with the 2019 L’Oréal Colour Trophy Award.
The hair marathon began with Grand Finalists recreating their qualifying look for a panel of industry experts, who judged each finished model. Contestants were judged on the technical mastery of their overall look, showcasing current trends and originality, whilst keeping the consumer and wearability at heart.
Hosted by Australian comedian Tommy Little with special performances by International artistic sensation Sophia Hilton, Fiery fusion of burlesque act Matador and one of the biggest and most loved Australian acts of the ’90s, Bachelor Girl. Some of L’Oréal Professional’s Australian Artistic team also showcased the latest trends from Paris in a stellar runway show.
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With a combined prize pool of over $340,000, this year’s L’Oréal Professional Colour Trophy Winner won a prestigious trip and admission to an International L’Oréal event, as well as have their winning image featured on the front cover of Marie Clare’s hair trend’s magazine.
PR Romano Beck http://romanobeck.com/
Photography Sam Tabone https://www.instagram.com/thealistphotographers/
Cover Ellie Gonslaves