Designer and founder of Don’t Do Pretty, Eloise, tells me she designs for women who wish to join her and her loyal tribe in a fashionable protest against the current social expectations of having to be soft, delicate and pretty. The Don’t Do Pretty consumer or “tribe member”, is a woman who has a focal […]

Li-Ning, the great icon of Chinese athletics, finds the inspiration for its latest collection in ping-pong—the timeless sport in which China holds a decade-long interest and passion, as well as a heritage of unmatched Olympic success. Regarded simply as a leisurely summer pastime in the West, table tennis, the Chinese national sport, commands a fervour […]

Selena Gomez is making a bold, new addition to her summer wardrobe. Setting a casual chic trend, her go-to sneakers are PUMA’s latest CALI Bold in a tonal white colourway.  Black and white and bold all over, CALI Bold plays with dimensions and contrast with a platform. The sport-inspired silhouette’s upper remains true to the […]

Marisa Ferraro, author of the Stiletto Woman, visits DIIDA in South Yarra and brings Melbourne My Style everything you need to know about this luxurious designer label. Since opening her boutique several years ago, Dimitria Papafotiou of DIIDA has had her classy and sophisticated collections grace the runway at VAMFF (Virgin Australia Melbourne Fashion Festival) […]

On June 8th, 2019, St James’s London played host to a series of fashion shows as Jermyn Street, the original home of menswear, was traffic free to create a show-stopping open-air catwalk.  There to soak up the atmosphere were VIP guests Jim Chapman, Hu Bing, Dougie Poynter, Caroline Rush (Chief Executive, BFC) and Dylan Jones […]

Mercedes Benz Fashion Week at Sydney’s Carriage Works is the destination for Fashion this month with our Australian Fashion Houses on show such as Bec and Bridge, Alice Mc Call, Thurley, Leo and Lin, The innovators and Carla Zampatti whose shows we were lucky enough to attend. Our favourite celebrities, models, stylists, editors, buyers and […]

“THIS COLLECTION IS INSPIRED BY MY LIFE’S JOURNEY” SECOND SELENA GOMEZ X PUMA COLLECTION INSPIRED BY HER LIFE’S JOURNEY  Melbourne fans, Selena Gomez and PUMA are back with a second collection: inspired by Selena’s rise from her hometown of Grand Prairie, Texas to her fast-paced life today based in Los Angeles, the SS19 collaboration features […]

Carla Zampatti closes Sydney’s MBFWA 2019 with a stellar cast of models walking to the Australian Brandenberg Orchestra. The audience featured some of Australia’s most influential women including our former deputy Prime Minister Julie Bishop who stood out in a stunning silver sequined gown. Kerrianne Kennerley, Ita Buttrose, Angela Bishop, Jules Sebastian and Samantha Jade […]

Drawing inspiration from experiences of travel, culture and art, Helen injects Thurley with a strong sense of personality.  This collection features timeless pieces that are both modern and classic, specializing in eveningwear with a focus on masterfully embroidered dresses, extravagant outerwear and elegant gowns. Thurley now presents an entirely new addition to the brand with […]

Informed by modern silhouettes and luxury tailoring, LEO & LIN have presented their most successful collection to date.  With a philosophy steeped in crafted elegance and built on quality, they like to play with notions of avant-garde contouring and embrace the whimsical. This curated journey of fashion is all about premium fabrics, European runway inspiration and […]