Effie Kats the label started in April 2018 with a strong focus on custom clothing. Effie says, “that was my only way to start back, to relaunch back into the fashion industry after my previous partnership with Zachary the label. I didn’t really have a budget but I already had a workroom, so I began […]
THE FACE OF FASHION POST COVID -19!
Just what will become of fashion post Covid – 19? This period of life will certainly be remembered in history undoubtedly. It is our faceless world war. As it has brought the world to its knees in every way possible, it has also in a twisted irony brought us closer, even though we have been […]
Met Gala 2020 has been postponed due to the Global Pandemic, so let’s flashback to some of our favourite looks!
The 2020 Met Gala usually held on the first Monday in May was postponed this year, however many celebrities and publications have taken to Instagram and socials to flashback to some of the memories of this gala event that fundraises for the Metropolitan Museum of Art’s, a costume institution in the fashion capital, New York […]
Gwendolynne Burkin talks of her career thus far as one of Australia’s most recognised Haute Couture Designers & the future of fashion!
Gwendolynne Burkin needs no introduction having established herself as one of Australia’s greatest Haute Couture designers. Gwendolynne’s designs are eloquent with a heritage-inspired influence spanning back to the 20th century. Each creation is made of luxurious fabrics with expert finesse and magnificent hand-sewn embellishments. Burkin’s, creativity and style are second to none and it gives […]
Melbourne My Style’s Mother’s Day Must-Haves – Sunday, May 10th.
Mother’s Day only comes around once a year and Sunday the 10th of May we celebrate and lavish our mother in appreciation with love and beautiful surprises. Afterall each mum deserves a thoughtful and special gift. The team at Melbourne My Style has put together a gift guide with plenty of ideas we know your […]
Television personality Samuel Levi has us flirting as he launches, ‘One Figure Beauty by Samuel Levi’.
Radio and Television personality Samuel Levi is known to many, appearing on New Zealand’s Married at First Sight in 2018. Residing now in Australia Levi broadcasts his own radio show ‘Waking up with Samuel Levi’ on Melbourne’s Southern FM. He also gained recognition as the face of Channel V in Sydney, Australia, and presented a […]
Wardrobe Cleanout – how to reclaim the coveted space with Personal Stylist Marisa Ferraro.
Cleaning out the closet can seem like the most daunting of tasks and we often tend to put off doing it. Getting rid of clothing and shoes we haven’t worn in years isn’t easy. Will it come back in fashion and will I fit into it again can play on our minds and this only […]
Melbourne Fashion Designer Aron Katona – Up close and personal.
Melbourne designer Aron Katona began his career as a fashion designer just over a decade ago. Aron says, “My career began in February 2010 and it felt like I’d already missed out on so much because this is what I’ve wanted to do since I was 12, but up until then I just didn’t believe […]
Melbourne Designer JASONGRECH presents Fashion Week’s runway with sharp shoulders, layered frills, and a-symmetrical lines #JGAW20
JASONGRECH graced Virgin Australia’s Melbourne Fashion Festival with an all-new show-stopping collection that celebrates his hometown, the city of Melbourne. Interview with Melinda Sullivan When did you start designing Autumn-Winter 2020, and how many hours were spent putting the entire collection together? Jason says, “I started the AW20 collection in November. It’s very hard to pinpoint […]
VAMFF | RUNWAY 1 PRESENTED BY VOGUE AUSTRALIA
Tuesday night the second installment of the runway program at Virgin Australia Melbourne Fashion Festival was rolled out with a much-anticipated selection of Australian designers. Each showcasing a personal edit of their seasonal direction and meticulous devotion to their craft. Every section was a flawless presentation that solidifies the reputation of this event to be […]