The Joy of Festive Season Gifting by Melbourne My Style: The 2020 Christmas Gift Edit!

The 2020 Christmas Gift Edit For that special family member, friend, or very special person you are shopping for this festive period, take the stress out of the occasion with our Christmas gift edit. Including the perfect choice for lasses and lads and everything from something fragrant, to cosmetics, clothing essentials, accessories, and fine jewellery, we have rounded […]

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SOFIA IRINA RESORT/20 CANNES COLLECTION

Celebratory optimism, romantic escapism, and versatility: newly launched brand, SOFIA IRINA’s Resort 20 collection of ready-to-wear garments encapsulates it all. The Melbourne based designer consistently designs, and describes, each of her collections as trips; and for Summer, SOFIA IRINA’s Creative Director, Sofia Samaras is taking us on a theoretical trip to Cannes through elegant, well-tailored, […]

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M/FW 2020 – Presents búl SS21 collection. Transporting us to wild and untamed landscapes.

The búl SS21 collection transports us to the wild and untamed landscapes of South Gippsland, creating a seasonal story with voluminous shapes, connecting palettes, natural pigments and fabrics, and organic detailing. The label’s lead designer and founder Virginia Martin was inspired by her second home in South Gippsland, where her family’s beach house is located. […]

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Melbourne Fashion Week 2020 – Presents JASON GRECH

JASONGRECH dresses the M/FW digital video with sharp lines, cut-outs, deep V necks, latex pants, and floaty silk tops. The range is synonymous with luxury and includes a mix of red-carpet dresses, short party frocks perfect for the party season, and separates. The collection will show Melbourne-inspired graffiti in gold glitter on tulle which sits back with black, […]

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Melbourne Fashion Week 2020 – Presents ALPHA60

Alpha60, headed by brother and sister duo Alex and Georgie Cleary delivers the brands ‘sophisticated quirk’ to Melbourne Fashion Week’s virtual runway, with the digital show and collection looks available from 23 November. The fiercely independent brand is known for its classic styles and cuts with deeply engrained Australian roots. The duo creates their designs […]

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LANA WILKINSON – Infuse your stride with a dose of @bylanawilkinson Spring/Summer 20/21

STEPPING OUT & GETTING DRESSED HAS NEVER FELT SO GOOD  Australian Celebrity/Fashion Stylist and shoe designer Lana Wilkinson has no doubt designed the ultimate Spring/Summer 20-21 shoe collection with every fashion lover in mind. From elevated heels to stylish studded slides, Lana’s latest collection is designed to match any outfit for any occasion. Pointy toe stilettos […]

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The 160th Melbourne Cup Carnival – announces ‘Just For Fun’, MYER Fashions on your front lawn with four exciting new categories.

The Melbourne Cup Carnival is as famous for fashion as it is for horse racing the world over and celebrates the 160th running of the Melbourne Cup now proudly sponsored by Lexus. The four-day carnival consisting of the Derby, The Melbourne Cup, Oaks Day, and Stakes Day is always an opportunity for us to show […]

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