Cult Byron Bay chocolate brand Loco Love recently brought its signature blend of indulgence and wellness to Melbourne, hosting its first-ever pop-up experience in Collingwood to celebrate the launch of its new Double Chocolate Truffle.
Known for its premium chocolate creations crafted with organic and ethically sourced ingredients, Loco Love has built a devoted following thanks to its rich cacao flavours, wellness-inspired recipes and instantly recognisable celestial packaging.
The one-day pop-up transformed a Collingwood space into an immersive celebration of chocolate, inviting guests to slow down and indulge in a sensory experience inspired by mindful living.
At the centre of the launch was the brand’s newest creation, the Double Chocolate Truffle. Staying true to Loco Love’s signature style, the new flavour combines a velvety cacao and cold-pressed extra virgin olive oil centre with crunchy cacao nibs and sea salt, all encased in 70 per cent dark chocolate.
Loco Love Brings Byron Bay Magic to Melbourne
Ahead of the public opening, invited guests attended an intimate launch evening that embraced Mediterranean-inspired abundance and storytelling. Candlelit tables overflowed with rustic bread, olives and grazing-style dishes, while striking chocolate sculptures by artist Chris Yulli framed the venue.
Guests enjoyed Golden Groves olive oil martinis inspired by the new flavour, while a live DJ soundtrack and tarot card readings added to the dreamlike atmosphere that has become synonymous with the Loco Love brand.
Visitors to the public pop-up were also treated to an exclusive Double Chocolate ice cream featuring organic cold-pressed olive oil, sea salt and pieces of the new truffle bar, designed to showcase the flavour profile behind the launch.
Founded in Byron Bay, Loco Love has carved out a unique place within Australia’s premium chocolate market by combining mindful indulgence with beautiful design and consciously sourced ingredients. Rather than a traditional retail activation, the Melbourne pop-up felt more like a lifestyle experience, encouraging guests to connect, unwind and savour the moment.
For those who missed the Melbourne event, the new Double Chocolate Truffle is now available to purchase through Loco Love’s website alongside the brand’s full collection of wellness-inspired chocolate creations.
To purchase please visit https://locolove.com/
