Urban Alley’s $7 Million Flagship Opening at Chadstone
Last week, the media were invited for an exclusive sneak peek of the highly anticipated Urban Alley, which is set to unveil its brand-new $7 million flagship location at Chadstone this October. This exciting development marks the largest onsite hospitality venue at the renowned shopping destination, and anticipation is building for what promises to be an extraordinary experience for beer lovers.
Urban Alley has outgrown its original space in The Social Quarter at Chadstone, and the new two-story, 1200 square meter venue is a stunning testament to its evolution. With a capacity for 620 guests, it’s a beer-lover’s paradise that seamlessly blends brewing, dining, and entertainment.
Visitors can look forward to indulging in awarded craft beers, showcasing a wide variety of styles and flavours. The flagship location features two distinct bars, private dining rooms, and both indoor and outdoor seating options.
One of the standout features of the new sports bar is its breathtaking, uninterrupted views of Melbourne’s skyline. This space is set to become the go-to spot for game days, casual catchups, and celebrations of all sizes.
“This is Urban Alley like you’ve never experienced it before,” said Dean Grant, Co-Founder and CEO of Urban Alley. “We’re creating something that reflects the energy and creativity of Melbourne, a space where you can drink beer brewed mere meters away, enjoy incredible food, and experience world-class hospitality, all in one place.”
General Manager Linda Sali echoed this sentiment, emphasising that the flagship venue has been thoughtfully designed to cater to a diverse clientele. “From intimate dinners to big group celebrations, from craft beer aficionados to casual visitors, this venue will have it all. You’ll feel the atmosphere of the brewery the moment you walk in, and that’s what makes this launch so exciting for us.”
Chadstone Centre General Manager Daniel Boyle also expressed his enthusiasm for the new addition, stating, “Urban Alley’s flagship adds a new dimension to our entertainment and dining precinct. It is a unique attraction that further strengthens Chadstone’s position as a world-class retail and lifestyle hub and will be a unique drawcard for both local and international visitors.”
As the countdown to the grand opening continues, it’s clear that Urban Alley’s flagship at Chadstone is set to redefine the hospitality landscape in Melbourne. With its impressive design, exceptional offerings, and commitment to creating unforgettable experiences, this venue is sure to become a much-loved destination.
By Melinda Sullivan
Photography by Sam Tabone
For more information please visit https://urbanalley.com.au/chadstone-bookings/
