Embrace the Sunshine with LiFE’s New Beach Range!
I recently had the pleasure of attending the launch of Beach Brand LiFE’s latest range at the breathtaking Elwood Bathers Pavilion, and let me tell you, it was nothing short of spectacular! Picture this: a stunning beachside setup showcasing vibrant new colours that perfectly embody the spirit of summer. Whether you’re lounging by the seaside, soaking up the sun at the pool, or enjoying a delightful picnic with friends, this range is an absolute must-have for the warmer months.
Dianne Price Managing Director says, “The LiFE brand has been around for 20 years. We have taken our brand LiFE, to beach and to major retailers across Australia. We wanted a nice, pretty, beautiful range. Today we introduce this New Range, which is exclusively Online Only.”
One standout piece that I can’t stop raving about is the Ocean Meridian Beach Cart! I recently used it to transport my goodies to the local Christmas Carols, and it made the whole experience a breeze. The wheels glided effortlessly, and I felt like a beachside pro.
“Our mission is to provide Australians with stylish, functional and affordable beach solutions that don’t compromise on sun protection,” said Dianne. “Every product in this range is designed with our customers in mind, so you can enjoy the outdoors without worrying about the sun’s harmful effects.”
The 2025 Range includes:
- LiFE! Beach Shelters: Featuring innovative Auto EzeeTM Technology, LiFE! beach shelters offer quick and easy setup. Spacious, compact, lightweight, and portable, these shelters provide UVE 95+% protection and enhanced ventilation for all-day comfort.
- LiFE! Beach Umbrellas: Compact, travel-friendly, and height-adjustable, LiFE! beach umbrellas provide flexible shade coverage. Each umbrella comes with a stylish storage bag for easy transport and fits seamlessly into a suitcase.
- Recliner Beach Chairs: With multiple reclining positions, plush foam padding, and a lightweight design, these chairs are perfect for lounging in comfort at the beach, pool, or park.
- Premium Beach Chairs: Featuring breathable fabric, ergonomic wooden armrests, and adjustable reclining positions, these chairs ensure maximum relaxation. Each chair also includes a built-in bottle opener and side pocket for added convenience.
- Beach Mats: Ideal for picnics and beach outings, these mats offer water-resistant fabric, extra comfort padding, and a built-in bottle opener for a complete outdoor experience.
- Sand-Free Towels: Quick-drying and sand-repellent, LiFE!’s towels dry three times faster than cotton and keep users fresh and mess-free.
All of the pieces in the range have advanced UVE 95+ protection, you can enjoy maximum shade from the harsh Aussie sun and no more worrying about those pesky UV rays!
So, if you’re ready to elevate your summer adventures, look no further than LiFE’s exciting new collection. Get ready to make a splash this season!
LiFE!’s 2025 Beach Range is available exclusively at http://www.wearelife.com.au
By Melinda Sullivan.
