Idle Hour Vodka, the official vodka partner of the Formula 1 Rolex Australian Grand Prix, hosted an exclusive and captivating event space for Grand Prix enthusiasts and special guests that included Mason Cox, Mick Fanning, Cameron Robbie (brother of Margot Robbie), and TV host Brihony Dawson, among others.
The event space was held in the heart of the Grand Prix precinct at the Albert Park track in Melbourne. It was the perfect setting to sit back and enjoy an array of delicious Idle Hour Vodka signature cocktails whilst also including an immersive art concept for racegoers, with a live art installation crafted by the incomparable Prudence Caroline.
“Idle Hour Vodka’s ethos is to ‘waste time well’ and what better way to waste time well than to watch a spectacular artist in situ create something out of nothing trackside at the Formula 1 Rolex Australian Grand Prix,” says Idle Hour co-founder and director, Ewen Pettit.
“Anyone who has attended the Grand Prix before knows that the energy on the ground progressively builds as we get closer to the final race on Sunday,” says Prudence Caroline. “I wish to capture that build in my art and create something that truly highlights the energy of the Grand Prix event”.
The event was a celebration of Idle Hour Vodka’s partnership with the Australian Grand Prix, and a chance to meet some of the biggest names in the sport. Mason Cox and Mick Fanning, both professional sportsmen, were on hand to discuss their experiences of the Grand Prix and their love for Idle Hour Vodka. Cameron Robbie, brother of Margot Robbie, was also in attendance and shared his enthusiasm for the Grand Prix and Idle Hour Vodka.
The event space was a great success, with guests enjoying the Grand Prix atmosphere and the opportunity to mingle with some of the biggest names in the sport. Idle Hour Vodka was proud to be the official vodka partner of the Australian Grand Prix, and the event was a great way to celebrate their partnership.
Idle Hour Vodka is a premium vodka made from the finest ingredients and is the perfect choice for any occasion. Whether you’re hosting a party or enjoying a night out, Idle Hour Vodka is the perfect addition to any event.
By Melinda Sullivan.