Strolling down the aisles of the South Melbourne Market you will no doubt have stumbled across the high-end designer clothing store ‘Lost in Seasons’, which has been meticulously curated by owner Ejaz. This slow fashion store prides itself on an effortless high-low look with carefully selected items such as leather jackets, knits, and dresses, which is perfect for those wanting to invest in quality trans-seasonal pieces.
You will also find unique and carefully selected accessories including sunglasses, footwear, and handbags.
Store owner Ejaz says, “I’m so passionate about my store at The South Melbourne Market in the So: Me Space because I have tried my best to reflect the sophisticated crowd that frequents the market. As the name suggests ‘Lost in Seasons’ reflects Melbourne’s ever-changing weather as we Melbournians know we often get 4 seasons in a day. From summer-ready silk and linen dresses to rain and wool coats for the stormier days, I wanted to take the shop in a direction where it was ready for the flash changes in weather with well-made, edgy, and stylish clothing.
All the labels stocked, are Australian labels or made with natural materials. The shop also stocks Australian-designed crowd favourite, Rollie shoe store. I have introduced silk, linen and viscose dresses from labels that range from our very own ‘Lost in Seasons’ clothing and now have expanded to Australian labels GDS and Cazinc, with many more to come. Our Leather jackets have been designed by me and are proudly made in Australia. Also, we stock staple handbags made from soft and luxurious vegan leather by popular accessory label Fashion Mode, making us a one-stop shop.”
Ejaz also loves designing and stocking labels that specialise in classic, timeless cuts that are chic and easy to accessorise. We have a range of staple ready-to-wear pieces, structured leather jackets and flowy sophisticated dresses perfect for dinner and lunch functions. These are complemented by Rollie shoes that the store has become known for over the years.
All the textiles used are ethically made and are a hundred per cent natural materials including fine silks, linen, cotton, the softest bamboo cotton, and sheep skin as well as vegan leather.
“Lost in Seasons caters for office girls, ladies who lunch or attend functions to people searching for timeless and classic pieces made from natural materials. Women searching for well-structured, Australian-designed pieces and brands, are the market we cater to”, says Ejaz.
You will love shopping at Lost in Seasons because it has turned into an exciting one-stop shop for the modern-day woman thirsty for a stylish refresh for her wardrobe in natural fibres. In the future, Ejaz and his store ‘Lost in Seasons’ wish to expand into high heels to encourage our customers to dress our outfits up as well as down.
Words by Ejaz. Written by Melinda Sullivan.