The upcoming Melbourne Fashion Festival will be something of a different kind. One that encompasses learning to adapt to new ways of creating and viewing and being part of this industry. The pandemic threw the world into upheaval and everyone had to adapt, think outside the square, and persist. There were new ways to express and create and bring forward work to show the world. The fashion domain was no exception.
This year Melbourne Fashion Festival is via the digital realm. Online is the new black this year as the public has access from wherever they are at the click of a button. There is no excuse to miss out! Digital platforms have become the norm and certainly the future of consumerism. Anyone can see what designers and creatives have brought forward for this year’s runways. It may be the way brands channel their work more so than bricks and mortar. It is still part of that client and designer relationship. There is still a way to be exclusive and have that one-on-one personal touch.
Post COVID-19 the world has taught us to adapt and be more innovative in our presentation of designs to the public and that it can still be as exciting when given a new format. It is thanks to the digital medium that people can still have a connection and experience to style, fashion, creation, shows and be awed by that wow factor you would get in a show.
Immersing yourself in the world of fashion is not far away and Melbourne Fashion Festival will be bringing diversity and style to the table. The fashion Summit is always a thought-provoking and interesting forum where industry icons discuss and assess topics facing the fashion industry today. Various designers such as Aje, Bul’, Acler, Bec&Bridge, Camilla, Jason Grech, and Maticevski, just to name a few, will be gracing the digital runway along with many other talented brands.
Westfield Doncaster will be showcasing the latest in hair, beauty, and fashion with their online masterclasses. A great way to learn and get some top tips on how to elevate your look.
Enjoy fashion with a twist at this year’s Melbourne Fashion Festival.
By Marisa Ferraro
