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Culture Kings Brings NFL Fever and San Francisco 49ers Takeover to Melbourne A giant San Francisco 49ers helmet is landing on Russell Street, Hosier Lane is getting an NFL makeover and Culture Kings is preparing to turn game week into something much bigger than four quarters of football. From September 4 to 13, the streetwear […]
Melbourne is set to make sporting history this Friday, 11 September, as the NFL stages its first-ever regular-season game on Australian soil, with the Los Angeles Rams taking on the San Francisco 49ers at the MCG. For Australian NFL fans, this moment has been years in the making. Two of the league’s most recognisable franchises […]
NFL Melbourne 2026: Matthew Stafford, Brock Purdy and Christian McCaffrey Headline Rams vs 49ers at the MCG Melbourne has never needed much encouragement to turn sport into a fashion event. We dress for the tennis, plan outfits around the Grand Prix and treat the walk into the MCG during footy season like an unofficial runway. […]