Alice McCall is the eponymous label of the Australian fashion designer. McCall focuses on intricate detailing, season after season, with the label producing designs that are uniquely feminine. Playing with the graphic use of space and colour, and experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of ‘craft’ is something that remains core to the brands DNA. The resulting products are pretty and feminine, chic and bohemian – instantly recognisable as an Alice McCall creation.
Photography Sam Tabone
