Wendy’s Australia Announces Melbourne Arrival With Free Burger Pop-Up in AC/DC Lane
Melbourne burger lovers are in for a treat as Wendy’s officially prepares to make its Victorian debut.
To celebrate its upcoming arrival in the state, Wendy’s Australia is taking over the iconic AC/DC Lane in Melbourne’s CBD on Wednesday, June 10, hosting a one-day-only activation that will give locals a taste of what’s to come.
The immersive pop-up, aptly named the “Drive Walk Thru”, will transform one of Melbourne’s most recognisable laneways into a pedestrian-friendly Wendy’s experience complete with a live DJ, vibrant street art, and even a red-headed Wendy’s host welcoming guests throughout the day.
Who’s lining up for a free burger? 🍔
The biggest drawcard? The first 300 visitors through the Walk Thru will receive a free Wendy’s burger, offering Melburnians an exclusive first taste before the brand officially opens its doors in Victoria.
While the exact location of Wendy’s first Victorian restaurant remains under wraps, the pop-up signals the next chapter in the brand’s Australian expansion and gives fans a chance to experience the much-loved burger chain ahead of its official launch.
Corina Black, Chief Marketing Officer, Wendy’s ANZ, said: “Melbourne is incredibly important to us, and we knew we had to show up in a way that truly honours the city’s unique culture. The Wendy’s Walk-Thru is a fun celebration to thank the community, but it also signals our commitment to shaking up the fast-food experience with hospitality that puts customers front and centre. We have something very exciting up our sleeve for Victoria, and this is just the beginning.”
Known internationally for its fresh, made-to-order burgers and signature square beef patties, Wendy’s has been steadily growing its Australian footprint, and Melbourne has long been anticipated as one of its next major destinations.
The activation is expected to attract plenty of attention, with long queues anticipated as burger enthusiasts and curious passers-by gather to claim one of the limited free burgers.
Event Details
What: Wendy’s Drive Walk Thru Pop-Up
Where: AC/DC Lane, Melbourne CBD
When: Wednesday, June 10 from 10:00am AEST
Offer: Free Wendy’s burgers for the first 300 visitors
Whether you’re a dedicated Wendy’s fan or simply love discovering Melbourne’s latest food experiences, this one-day event is shaping up to be one of the tastiest pop-ups of the season.
For more information please visit https://www.wendyshamburgers.com.au/
