Chemist Warehouse Goes ALL IN for Footy
After more than ten years side by side, Chemist Warehouse is doubling down on its commitment to Australia’s favourite game, renewing its powerhouse partnership with the Australian Football League in a bold, multi-year deal that puts health, performance, and community front and centre.
Launched under the high-impact banner “ALL IN for Footy,” the renewed partnership signals more than just longevity, it’s a full-scale commitment to every layer of the game. From elite AFL and AFLW players to grassroots clubs, families, and the millions of fans who live and breathe footy, Chemist Warehouse is positioning itself as a driving force behind the wellbeing of the entire football ecosystem.
But this next chapter has a sharp new focus and it’s one often overlooked. Umpires.
In a game where every decision counts, Chemist Warehouse is going ALL IN on officiating, backing umpires across AFL, AFLW, VFL, VFLW and community pathways. The initiative is both strategic and impactful, recognising that without umpires, there is no game.
In a standout move ahead of AFL Umpires Community Week, the retailer has committed to a minimum $1 million investment over five years into the AFL Umpires High Performance Pathway. The funding will be driven through sales of Gello Beans and Gello Snakes, a simple purchase with a powerful outcome, supporting the next generation of elite officials with resources, training, and high-performance development.
Beyond the field, fans can expect Chemist Warehouse to show up in a big way. From game-day activations to its role as the official Friday Footy sponsor within the AFL Live App, the brand is embedding itself into the weekly ritual of the sport, connecting with audiences where it matters most.
For Chemist Warehouse, this partnership is about more than visibility, it’s about impact. With a national footprint that mirrors the reach of the AFL, the brand is uniquely placed to champion healthier lifestyles while strengthening one of Australia’s most passionate communities.
The message is clear: footy isn’t just played on the field — it’s powered by wellbeing. And with this renewed partnership, Chemist Warehouse and the AFL are making sure Australia stays ALL IN.
PLEASE VISIT https://www.chemistwarehouse.com.au/
