FUJIFILM Australia’s ‘Foodtography Tour’ – introducing the launch of the new FujiFilm X-M5!
By Savannah Stodal
FujiFilm recently celebrated the launch of the new X-M5 camera through newly introduced ‘Foodtography Tours’! Partnered with Foodie Trails Fujifilm provided a range of delicious Melbourne cuisine for attendees to capture and consume.
Top food bloggers were invited to share the experience of testing out their photography skills on the brand-new edition camera, described as a ‘mirrorless digital camera for the content creator generation’. Ensuring food eats first, Foodie Trails led a restaurant crawl through Melbourne’s famous laneways and streets encouraging everyone to capture all the culinary colours and textures food.
Foodies experimented with and shot a variety of dishes, from Indigenous Australian, Indian, French and Italian foods throughout the evening, testing out the latest features specially part of the X-M5 camera. With culinary experts on hand, attendees were able to improve their snapshotting over delightful dishes.
The Foodtography Tour showcases the tasty hidden gems within Melbourne and Sydney, unlocking innovative ways of creating and sharing new food content to the highest quality.
The inspiration came from a Pureprofile finding, that almost 1 in 3 young Australians are struggling to capture quality food images, leading to the creation of a handheld, easily transportable camera which provides a range of lens filter options – and an alterable screen ensuring the creators view the most convenient.
Fujifilm express they’re “passionate about inspiring creativity and curiosity through the lens of photography, so to celebrate the launch of X-M5, we wanted to offer a unique and innovative experience.”
“We know Aussies love nothing more than capturing food-related content, whether
that’s at home, on-the-go or enjoying a meal at a restaurant – and given the X-M5 is aimed
towards first-time content creators, it’s perfect for this experience. Thanks to its lightweight and compact design, spectacular image and audio quality, and handy 9:16 recording mode, the X-M5 is every content creator’s dream. It’s so easy to snap and share vibrant content no matter the subject matter.”
A necessity for all foodies and content creators, Fujifilm’s X-M5 key features include:
- A 9:16 recording mode
- Lightweight and compact design
- Film Simulation mode dial offering up to 20 styles
- Powerful photo and video functions
- X-Trans CMOS 4 sensor and X-Processor 5 imaging engine offering elite texture and colour capture.
Foodie Trails offer a gateway into exploring the wonderful range of Melbourne’s diverse and vibrant food expeditions. Creating a culinary experience of many cultures and physical food settings, Foodie Trails explore the great flavours and city scenery Melbourne has to offer. Attendees were able to not only experience the tastes along the way, but also document each destination with a fresh shot using their Fujifilm X-M5.
Check out Fujifilm’s range here, for your very own professional lens.
Experience your own event with Foodie Trails – limited numbers available of tours are currently available in Sydney and Melbourne.
