L’Oréal Paris launches – True Match Nude Tinted Serum & we speak to campaign ambassadors Deni Todorovic & Aubri Ibrag on why this product is a Summer must!

IT STARTS WITH SKIN: IN A L’OREAL PARIS FIRST, FOUNDATION AND SKINCARE COMBINE TO BRING YOU THE GLOW YOU’VE BEEN LOOKING FOR.

L’Oréal Paris has launched its latest product – True Match Nude Tinted Serum – the very first L’Oréal Paris skincare-makeup hybrid combining the advantages of a skincare serum with the radiance and coverage of a foundation.

For more than a century, L’Oréal Paris has had an unparalleled commitment to technology, research and innovation developing ground breaking and high quality products. The development of L’Oréal Paris’ first-to-mass market skincare-makeup hybrid is no exception. The True Match Nude Tinted Serum is infused with the power of 1% Pure Hyaluronic Acid which leaves the skin with a naturally luminous finish, allowing every woman across the globe access to the very best of the latest cosmetic formulas.

L’Oréal Paris Woman of Worth and Australian Cricket Legend, Ellyse Perry will be leading the campaign, alongside L’Oréal Paris’ suite of Hydration Generation ambassadors – Digital Creator and LGBTQIA+ Activist, Deni Todorovic, Australian Actress and Model, Aubri Ibrag, and AFLW Footballer and Commentator, Abbey Holmes.

Melbourne My Style asks Deni Todorovic & Aubri Ibrag why they love working with the iconic brand L’OREAL PARIS and why the new True Match Nude Tinted Serum is a Summer must:

Deni Todorovič:

Please tell us how you came to partner with L’Oréal Paris?

“L’Oréal Paris encourages us to live according to our own rules and desires, so it was a no brainer to partner with them to encourage my audience to confidently walk into their destiny.”

Why is the NEW True Match Nude Plumping Tinted Serum so good?

“I love this product because it’s so lightweight. I hate heavy coverage as it doesn’t let my skin breathe. This lightweight formula leaves my skin feeling radiant and fresh. I also love that it’s a beauty-skincare hybrid – giving my skin a naturally luminous finish.”

How important is it to you, to work with good makeup products?

“If our body is a temple, then our skin is a canvas, and it’s crucial to take care of said canvas. Therefore, using products like this ensures that my skin is well taken care of, plus my face still looks glam – it’s really a match made in heaven.”

Aubri Ibrag:

Please tell us how you came to partner with L’Oréal Paris?

“I’ve been loving L’Oréal Paris beauty products since I was 15, so I am really excited and grateful to partner with the brand. L’Oréal Paris encourages people to make their own rules and to feel confident in their own skin. Similarly, when it comes to makeup, I believe ‘less is more’, so rather than changing or trying to hide the way we look, I believe makeup is a tool to help us enhance and embrace our natural features. L’Oréal Paris products fit my lifestyle as they’re super easy to use and apply, which makes life easier since I’m usually in a rush!”

Why is the NEW True Match Nude Plumping Tinted Serum so good?

“The True Match Nude Plumping Tinted Serum is my go-to because it looks so radiant, natural, and effortless on my skin. It’s also infused with 1% Hyaluronic Acid which acts like a serum. I put it on in the morning and find that my skin still looks fresh and luminous by the end of the day.”

How important is it to you, to work with good makeup products?

“The quality of makeup products is paramount. Growing up, I had acne and it took me a while to figure out suitable products for my skin type. Over time, my makeup kit has reduced from many different products to just 3-5 favourites. These are of good quality and suitable for my skin.”

“The vocabulary around makeup is shifting to represent natural, fresh, and glowy daily looks where women are no longer striving for unrealistic perfection. Creamy lipsticks and heavy foundations are being replaced by a renaissance of ‘skinimalism’ – clean, tonal, and lightweight products that allow our natural skin to shine through and with the added benefit of protecting our skin.”

The True Match Nude Tinted Serum fits into a variety of multi-tasking lifestyles, whether one is working up a sweat, presenting on the news, or starring in a photoshoot. The beauty-skincare hybrid is an easily applicable addition to your morning routine, built to last and shine throughout the day on your skin.

The product range includes nine super-blendable shades which complement the full 40 shade range of the popular True Match foundation, giving all women the opportunity to achieve a flawless look. The True Match Nude Tinted Serum is now available for purchase for $39.99 RRP in a variety of retailers including Chemist Warehouse, Priceline, and Adore Beauty to name a few.

For more information, visit https://www.lorealparis.com.au or connect with us at @lorealparis

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