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Melbourne Fashion Week 2020 – Presents JASON GRECH

JASONGRECH dresses the M/FW digital video with sharp lines, cut-outs, deep V necks, latex pants, and floaty silk tops.

The range is synonymous with luxury and includes a mix of red-carpet dresses, short party frocks perfect for the party season, and separates.

The collection will show Melbourne-inspired graffiti in gold glitter on tulle which sits back with black, natural, gold, and red and includes gold metal chain, buttons, and exposed metal zippers.

Jason Grech, Melbourne designer-to-the-stars and founder of JASONGRECH says “Expect really beautiful shapes in luxurious fabrics with hints of metal embellishments. This collection is designed to enhance a woman’s shape.  It started with me watching Sharon Stone’s acceptance speech regarding sexual empowerment”.

Grech boasts fabrics that have been used in the new SS20/21 range, including custom-printed French tulle with the Jason Grech graffiti, vibrant soft handle jersey, and latex and animal prints.

Interview and Review with JASON GRECH by Melinda Sullivan

“As I viewed Jason’s digital runway of his SS/20-21 Collection with him by my side and attended only by his nearest and dearest, I could see the happiness and elation in him and that JASON GRECH was once again amplified even though the pandemic has changed the way we view fashion in this present moment.

Jason’s digital show is dramatic, combining the arts of fashion, music, and choreography that encapsulates the emotions and beauty of his latest collection.”

To learn more about the label and hear how JASON GRECH has progressed through 2020, we at Melbourne My Style caught up with the designer for an exclusive interview. Read on for Jason’s experience designing through the pandemic, how Jason sees it is impacting the fashion industry, and what the digital runway offers. Make sure to view JASON GRECH creative digital show and SS21 collection https://mfw.melbourne.vic.gov.au/event/jason-grech/

How is fashion moving forward despite the current climate with the global pandemic?

Fashion has continued to move forward and evolve during the pandemic and I am happy to see a shift towards slower fashion. A conversation about fashion’s carbon footprint and Australian made has emerged.

This year we have introduced more separates for the wardrobe which will become staple pieces. Each piece is made with superior fabrics and constructed in our North Melbourne Atelier.

Do you believe you have been able to present your digital runway as well as a live runway?

I am incredibly happy to be invited by the City of Melbourne to present at Melbourne Fashion Week again this year, and I’m thrilled that they continue to support the fashion industry.

This year’s presentation will be different, and I will miss the atmosphere that live runway shows provide, but I’m looking forward to presenting my collection differently and I am excited about that.

My collection storyboard always includes ‘presentation’ as I like to take people at my shows on a journey, so I visualise every piece moving on the runway under a beautiful array of lights.  

A dress needs to be everything. It needs to be designed well, fit, move and draws eyes to it, so this is always considered at the design stage.

What is your view on static fashion installations? How can we make these exciting and beautiful to the viewer?

A static installation is a great way for designers to create a home for their work and tell its story. To add interest and help inform the narrative it’s great to incorporate other elements that complement the fashion sculpture or painted works, or even natural elements such as floral. You can see two of our gowns in the current M/FW captures curated by Kate Gaskin.

By Melinda Sullivan – Editor in Chief

Images – Meagan Harding

JASONGRECH https://jasongrech.com/

29-31 Little Leveson Street,
North Melbourne VIC 3051

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