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Melbourne welcomes – Tommy Hilfiger for the very 1st time!

Thomas Jacob Hilfiger founder of Tommy Hilfiger corporation began designing menswear for his company in the 1980s. The American designer had no formal training but his passion and love for fashion were in his creative blood from a young age. As a teen he’d buy jeans in New York City and redesign them, selling them later for an upmarket price.

Tommy thanks the audience for a warm welcome!

Tommy opened his very first store at the age of 18 selling bellbottom jeans and boho-chic collectives and before long this ventured into a chain of stores.

Tommy Hilfiger & Ksenija Lukich
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Hilfiger was quickly becoming known in the fashion world and in 1984 an Indian Entrepreneur by the name of Mohan Murjani backed Tommy to design his own label that was self-titled ‘Tommy Hilfiger’.

Tommy’s label is distinctive red, white and blue and known for its ‘Preppy Style’ the world over. Tommy says it is “classic, traditional and easy to wear. It is the basis of all-American fashion”.

For the very first time, Tommy Hilfiger arrived in Melbourne on Friday 15th November to launch his flagship store at Melbourne’s premier shopping destination ‘Emporium’.

Melbourne Emporium Flagship Store

The instore collections encompass exclusive styles for both men, women, and teens that will seamlessly fit into anyone’s wardrobe, taking you from street styles, the office, after-work drinks, weekends and beyond. The Spring/Summer collection is sleek, sophisticated and very trans-seasonal.

Tommy Hilfiger Corporation is also proud to become a more sustainable manufacturer using recycled, organic and renewable materials in their designs. Tommy wants us to invest in pieces that last!

Tommy continues to be the company’s principal designer with a career spanning 34 years. The label continues to grow around the world including our hometown of Melbourne, as seen when he took to the stage at the Emporium yesterday to a huge crowd. Hilfiger was also joined on stage by Josh Gibson, Nadia Bartel, Moana Hope, Isabella Carlstrom, Brooke Hogan and was hosted by the beautiful Ksenija Lukich. Celebrity Stylist Lana Wilkinson also popped in for the meet and greet and Denzel M closed the day with a musical performance.

Written by Melinda Sullivan

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Imagery by Sam Tabone and Instagram

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