Chadstone – The Fashion Capital has this month announced international supermodel and style icon, Shanina Shaik, as the face of its Autumn Winter AW19 campaign, with the model returning from her home in Manhattan to her original home, Melbourne, to launch the AW19 campaign last night.
Twenty-Eight year old Shanina began her modelling career at 8 years of age with retail giant Myer and in 2009 appeared on Australian Reality TV show ‘Make me a Supermodel’ where she was runner up. Shanina quickly gained work with brands Loveable, Macy’s, Bonds, Bebe by Kardashian and Emu Australia to name a few.
In 2011 Shaik rose to International Stardom walking for Lingerie retailer Victoria’s Secret and has now appeared in a total of five runways with the label, with an impressive resume and going on to appear in campaigns for Chanel, Tom Ford and Oscar de la Renta, Shaik now resides in New York City with husband DJ Ruckus. Shaik is excited to launch her partnership with Chadstone after only recently completed her Christmas shopping at The Fashion Capital in December.
Shanina will now be the face of Chadstone’s AW19 campaign which was shot in the US and shines a light on this season’s most accessible trends from rich, moody tones to bold, fashion-forward textures available in- centre from March.
“I am so thrilled to be announced as the face of Chadstone’s AW19 Campaign. Chadstone is THE destination for fashion in Australia – always showcasing the latest international trends, which this season, includes rich autumnal hues, candy coloured two pieces and traditional scarf prints”
“I have fond memories of shopping at Chadstone as a child with my mum and I am looking forward to continuing in the tradition and finding some amazing pieces to carry me through this season”
Chadstone General Manager, Fiona Mackenzie said, “We celebrate Melbourne’s love of the Autumn/ Winter season at The Fashion Capital. Melbourne truly comes to life when the autumn leaves fall and the air cools and wardrobes require key trans-seasonal pieces for layering including trench coats, knits, print dresses to pair with boots and statement leather pieces.”
“Even though it’s hard to believe that winter is coming during this endless summer, Chadstone – The Fashion Capital has Australia’s widest variety of internationally recognised and local designers to ensure there are endless options when the mercury drops,” said Ms Mackenzie.
For more information visit chadstone.com.au or connect with us @chadstone_fashion on Instagram #chadstonefashion #manhattantomelbourne
PR & Photography by Romanobeck. Additional Photography by Pinterest and Sam Tabone https://www.instagram.com/thealistphotographers/