Aussie Brand Little Green Panda – Lands Kendall Jenner’s 818 Tequila Coachella Partnership via TikTok!
In a defining moment for Australian innovation on the global stage, Melbourne-based Little Green Panda has secured a standout partnership with 818 Tequila, founded by Kendall Jenner at the epicentre of culture, Coachella, and it all started with TikTok.
Founded by Manon Beauchamp-Tardieu, Little Green Panda is an Aussie-born start-up redefining the future of packaging. The brand creates plastic-free, tree-free alternatives made from agricultural and food waste with materials designed to perform like traditional packaging, without leaving a trace.
Say goodbye to soggy straws and hello to Little Green Panda’s certified home-compostable sugarcane straws! Made from repurposed sugarcane that would otherwise go to waste, these innovative straws decompose naturally in food waste bins within just a few weeks – no need for industrial or commercial composting.
What began as a university project in Melbourne has now evolved into a globally recognised sustainability player, landing a role as the exclusive packaging supplier for 818 Tequila’s Outpost activation at Coachella.
With no existing connection to the celebrity-backed brand, the team took a bold and refreshingly modern approach. Social media manager Jasmine Cott turned to TikTok, posting a series of seven videos making the case for why Little Green Panda was the perfect fit.
“We didn’t have an intro; we didn’t have a contact. We just thought, why not try TikTok?” Cott said.
What followed was a direct message from 818 Tequila, an unexpected breakthrough that led to a Zoom call and, within days, a confirmed partnership.
“It still feels a bit surreal,” Beauchamp-Tardieu shared. “You don’t expect an opportunity like that to come from a TikTok, but it really shows how powerful social media has become.”
Now positioned within one of the world’s most high-profile brand environments, Little Green Panda’s presence at Coachella is more than a milestone, it’s a statement. It highlights how purpose-led Aussie brands are no longer waiting for permission to enter global conversations; they’re creating their own pathways.
The collaboration also reflects a broader shift in how partnerships are formed. Traditional methods are giving way to direct, creative engagement, where authenticity, storytelling and timing can unlock doors once reserved for industry insiders.
For Little Green Panda, a simple idea, shared boldly and has transformed into a global opportunity.
And at Coachella, that opportunity is now centre stage.
FOR MORE INFORMATION VISIT https://www.littlegreenpanda.com/
By Melinda Sullivan.
