Tigerlily’s Vibrant Comeback: It’s a Summer to Remember with Ellidy Pullin
As the Australian summer beckons, the iconic label Tigerlily is poised to make waves like never before. With its rich heritage and a fresh, dynamic vision, the brand has enlisted none other than Ms. Queensland herself, Ellidy Pullin, a celebrated podcaster, author, and content creator, to be the face of its bold revival. This partnership embodies the spirit of summer, perfectly encapsulating the sun-kissed vibes and effortless style that Tigerlily has always represented.
Since its inception in 2000 by designer Jodhi Meares, Tigerlily has been synonymous with the Australian beach lifestyle. The label has captivated the hearts of fashion lovers with its relaxed silhouettes, vibrant prints, and bohemian flair. General Manager Prue Slocombe asserts that this new launch is not just a return to business but a strategic revival of a beloved Australian brand. As Tigerlily celebrates its 25th anniversary in 2025, the timing couldn’t be better to celebrate its legacy with a fresh, contemporary twist.
Ellidy Pullin, a Queensland-born sun goddess, embodies the essence of Tigerlily. “I’ve loved Tigerlily since I was a teenager; it was always the brand that captured that hot, Australian summer feeling,” she shares. Her enthusiasm for the label resonates with long-time fans and newcomers alike, making her the perfect ambassador for this rejuvenation. Pullin’s vibrant energy and effortless style reflect the brand’s commitment to celebrating individuality and confidence, which is essential in today’s fashion landscape.
Tigerlily’s latest collection makes us excited for summer, relaxed separates and stunning boho dresses, both maxi and short, designed to transition seamlessly from day to night. With the right accessories and a pair of heels, a beach day can effortlessly evolve into a chic evening out. The swimwear range is particularly noteworthy, featuring bold designs that honour the label’s signature prints while reimagining them for the modern woman. Now under the esteemed Seafolly group, Tigerlily has solidified its reputation as a go-to for swimwear that not only looks good but feels good too.
This summer, whether you’re lounging by the beach, exploring coastal towns, or enjoying a sunset picnic, Tigerlily’s collection promises to elevate your wardrobe while celebrating the quintessential Australian summer.
To Shop Tigerlily please visit https://tigerlily.com.au/
