INTRODUCING MESSI, THE FRAGRANCE; THE SPORTING LEGEND’S DEBUT SCENT
Globally renowned football superstar, Lionel Messi (Leo), is celebrating the launch of his first ever fragrance titled, Messi. The scent will be available globally from October 10th, 2024, and in Australia, it will be exclusively available at Chemist Warehouse stores around the country and online.
Unlike any other global celebrity fragrance launch, the Messi partnership is one that was landed and managed by Game On Product Group, an Australian, Melbourne based company.
Led by Co-Managing Directors Daryl Czarny and Elliot Rubenstein, the past 12 years has seen Game On become a significant player in both the Australian and global healthcare and beauty markets, leading the pack in product development, manufacturing and distribution of licenced fragrances, personal care and health and beauty products.
Game On is proud to have won the rights to the Messi partnership, outclassing over 6 different major International perfume manufacturers and distributors.
In October, Game On will distribute and market Messi fragrance via retail fragrance channels in over 75 countries around the world.
As a fierce competitor, father, proud Argentinian, humanitarian and world champion, Messi’s debut scent was designed to capture Leo’s true essence and humble, yet powerful persona. Inspired by the man who is more than just a football icon, the fragrance reflects the multifaceted dimensions of a legend, designed to evoke the hidden strengths and quiet confidence that resides within us all and provoke a profound emotional connection.
This unique Eau de Parfum strikes a harmonious balance between invigorating freshness and enveloping warmth, embodying the dynamic spirit and energy synonymous with football and movement.
Messi opens with top notes of fresh cardamom from Central America, crisp apple leaf and a spice-filled burst of wild cypress from Europe before transcending into mid notes of opulent French iris root, seamlessly blended with the essence of lavender and subtle leather notes.
The scent is grounded with base notes of rich Amber Fougere, Virginian cedarwood, vanilla from Africa and patchouli from Indonesia, culminating in a kaleidoscope of materials from around the world to deliver lasting impact and reflect global influence.
“I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent… This is a truly unique and inspirational fragrance, in a personalized bottle, for all fans around the world,” said Lionel Messi.
A must have for every fragrance collection, Messi by Leo Messi will be available exclusively at Chemist Warehouse in Australia from October 8th, 2024.
Messi Eau de Parfum 100ml – $74.99 https://www.chemistwarehouse.com.au/buy/142556/messi-eau-de-parfum-100ml
