An exciting new brand in clean beauty was introduced to beauty enthusiasts in Melbourne at a glamorous luncheon. MADGE, founded by Geelong influencer and businesswoman Merrin Schnabel, is set to revolutionise the way we think about beauty products.
Merrin, who has a passion for clean and natural beauty, wanted to create a line of products that not only enhance one’s natural beauty but also nourish and protect the skin. Her love for clean skin and glossy lips inspired her to create MADGE, a brand that focuses on simplicity.
Merrin spoke at the luncheon and said, “She’s all about natural beauty, effortless beauty and that clean skin, natural look. I was always on the hunt for a primer that would give me that instant glow and couldn’t find exactly what I was looking for, so I’ve created it.
Merrin’s love for natural skin, since her early years, inspired her to create the tinted primers. Simple clean beauty solutions that achieve that flawless Australian glow. She came up with the tagline GO and GLOW to encapsulate the simplicity of this ethos.
The luncheon, held at Entrecôte, was a star-studded event with celebrity makeup artists Chantelle Baker and Tres Dallas in attendance. The brand was also endorsed by Sam Levi, founder of LuxeSticks, who praised MADGE for its commitment to clean beauty. Other notable guests included Ali Clarke, CEO of Bondi Blades, Nadia Stamp, founder of DIPD nails, and influencers Sarita Holland and Rachel de Oliveira.
Madge’s range of products, from illuminating dewy primers to hydrating tinted primers and the perfect lip gloss are all designed to enhance the natural beauty of every woman. With SPF infused into formulations, the brand prioritises not only aesthetics but also skincare and protection. The clear primer can be worn alone for a fresh, natural glow or mixed with the tinted moisturiser for a flawless blend.
Catering to the modern woman’s lifestyle, MADGE offers practicality and convenience without compromising on luxury. From the busy mom on-the-go to the outdoor enthusiast seeking a healthy glow, MADGE empowers women to embrace their natural beauty effortlessly.
With MADGE, Merrin Schnabel invites women of all ages to experience the joy of feeling beautiful, confident, and empowered – because beauty truly begins from within. Get ready to Glow and Go with MADGE.
For more information please visit https://madgebeauty.com
By Melinda Sullivan
