Fashion Enthusiasts arrive at the PayPal Melbourne Fashion Festival Hub.
As the vibrant heart of Melbourne pulses with creativity and style, the PayPal Melbourne Fashion Festival (PMFF) is in full swing, drawing fashion enthusiasts from all corners of the city and beyond. Located in the iconic Melbourne Exhibition Building in Carlton, this year’s festival is a dazzling showcase of talent, innovation, and, most importantly, authenticity in fashion.
From the moment you step onto the festival grounds, you’re met with a whirlwind of colour and style. Expect to be snapped by the ever-watchful photographers, with Vogue Australia’s very own Liz Sunshine capturing the most striking looks in town. The atmosphere is electric, and the excitement is palpable as fashion lovers proudly display their unique styles, pushing the boundaries of creativity while embracing their true selves, free from the judgment of anyone.
The National Designer Award X David Jones
One of the festival’s highlights has been the National Designer Award X David Jones, a prestigious event recognising emerging designers in their first eight years of business. This year, the competition was fierce, but it was Amy Lawrence who emerged victorious, earning accolades for her commitment to sustainability and the positive environmental impact her brand aims to bring to consumers. Her win is a testament to the growing trend of eco-conscious fashion, proving that style and sustainability can go hand in hand. Key guests, including the honourable Julie Bishop and our own supermodel Megan Gale, graced the event, adding a touch of glamour to the proceedings.
Opening Night Trends
The Opening Night which I had the privilege to attend thanks to Todd Anthony the festivals Head of Programming, featured an impressive line-up of attendees, including Olivia Molly Rogers, Annalise Dalins, Lindy Klim, Chris Kontos, and the ever-stylish Sharon Johal.
The collections presented were striking with something for all. From renowned designers like Aje, Bianca Spender, Gail Sorronda, Macgraw, Manning Cartell, Ngali, Romance Was Born, and Viktoria & Woods, each showcased their signature styles with a twist. Dramatic silhouettes featuring huge collars, intricate lace designs in striking black and white, and playful polka dots took centre stage, while daring high necks and dramatic ruffles left audiences in awe. And let’s not forget the colour palette, this season’s obsession with shades of red has turned heads and ignited passion, from fiery fire engine red to deep burgundy. Whatever your style, there’s something here for everyone.
The PMFF is not just a celebration of fashion; it’s a celebration of individuality and expression. As we witness this exciting event unfold, it’s clear that authenticity and diversity are the true stars of the runway. So, whether you’re strutting your stuff in a bold ensemble or simply enjoying the artistic displays, the PayPal Melbourne Fashion Festival is a reminder that fashion is more than just clothes, it’s a powerful form of self-expression. Join us as we continue to celebrate the beauty of personal style and the vibrant community that makes Melbourne a fashion capital.
