Next month, Melbourne Fashion Week will step into the spotlight for its 30th year, with G Flip named Offical Ambassador.

Melbourne Fashion Week: A Celebration of Style, Identity, and Milestones for its 30th Anniversary with G Flip named as the official ambassador.

Next month, Melbourne Fashion Week (M/FW) will step into the spotlight for its 30th year, and the excitement is palpable! The festival, which runs from October 21 to 27, is not just a celebration of fashion but also an exploration of identity, creativity, and community. Adding to the buzz is the announcement of musician G Flip as the official ambassador for this year’s festivities. G Flip, a trailblazing non-binary artist, is set to bring a unique perspective to the event — one that resonates with so many in the ever-evolving landscape of fashion.

In a recent interview with ABC, G Flip opened up about their journey of self-discovery, recalling the moment in grade one when they realised that they didn’t quite fit into the traditional categories of ‘boy’ or ‘girl.’ “I wore the boys’ uniform to school and felt a confusing mix of emotions,” G Flip shared. However, since coming out as non-binary, everything has clicked into place. “Fashion has played a huge role in my life, especially when it came to exploring and finding my sexuality and gender identity,” they reflected, emphasising the transformative power of clothing as a medium for self-expression.

As G Flip takes centre stage as the face of M/FW, fashion lovers and enthusiasts can anticipate a week brimming with creativity and innovation. The festival promises a return to some of Melbourne’s most cherished premium runway locations, including the bustling Queen Victoria Market, the immersive experience at The Lume, and the historic Melbourne Town Hall. Each venue will serve as a backdrop for a myriad of stunning collections, showcasing the incredible talent that Melbourne has to offer.

The week will culminate in a show-stopping performance by G Flip at the closing showcase at the Melbourne  Town Hall. Fans can expect a spectacular fusion of music and fashion as G Flip takes the stage, celebrating not only the artistry of style but also the vibrant tapestry of identities that make up the Melbourne community.

By Melinda Sullivan.

For more information please visit https://mfw.melbourne.vic.gov.au